Alumni Engagement Metrics

The Alumni Engagement Metrics Task Force was created by the CASE Commission on Alumni Relations in the fall of 2016 to address the need for an industry wide framework to measure alumni engagement. The creation of the Task Force was the culmination of a decade long discussion within the profession on the topic of alumni engagement metrics.

The Commission established the following parameters to guide the work of the Task Force: Mission: Develop an industry wide framework to measure alumni engagement. Vision: Adopt a framework as the industry standard. Goals: Develop tools to measure and guide, and develop member services to support this effort.

With CASE membership surpassing 3,700 institutions in 82 countries, the challenge of creating a universally adaptable framework for measuring alumni engagement is formidable. The launch of the new CASE strategic plan, Reimagining CASE 2017–2021, fully supports the Task Force’s charge to help CASE be the leading source of expertise and best practices. The metrics project was undertaken in an approach consistent with CASE values and in response to numerous CASE member inquiries. The work of the Task Force will help to establish a framework of excellence that empowers advancement professionals to be agile, bold and innovative.