Analysis and Artificial Intelligence in Integrated Campaigning

Integrated Campaigning requires the development and execution of US foreign policy across the whole of the US Government (USG). Such coherent policy development and implementation necessitates a common perspective to analyze the situation that provides an accurate description of operating environment and supports synergistic action across the USG with minimal coordination. The current analytic approach for the Department of Defense and the Joint Intelligence Preparation of the Operating Environment (JIPOE) has a strong foundation but can be improved to both better accomplish these requirements and more effectively support Integrated Campaigning. Advancing from the JIPOE’s systems foundation, the USG must adopt a perspective that views the behavior of a foreign entity as the result of the adaption and competition of layers of interdependent groups. Although this description may defy intuition, an updated JIPOE framework (and some examples) will help develop intuition for the dynamics of complex adaptive systems.