Small Steps Towards Big Data

Big data—it’s what everyone in health and tech circles seems to be talking about at the moment. In fact, as early as 2014 according to the Gartner hype cycle (a visual representation of the maturity and expectations of new technology innovations), business in general was past the peak of expectation and rapidly moving towards disillusionment with the whole idea before it had truly made a mark.

Still, tech entrepreneurs, healthcare providers and patients are all being wooed with the potential for improved diagnosis and personalized treatment promised by improved data collection and analysis. But contrast this with scare stories in the news about pervasive data collection and analysis and it is clear there is still a lot to learn and even more that needs to be communicated on the topic.