Writing About Difficult Healthcare Topics

When you’re a healthcare marketer, choosing your words is not just about making your content pop in search. Those words need to educate and guide your readers with compassion — especially when you’re writing about challenging, often stigmatized topics.

In this eBook, we explain how to craft caring, empathetic copy for 5 tough healthcare topics:

– Addiction
– Mental health
– Palliative care
– Senior living
– Vaccines

Download the eBook now for tips and strategies for approaching each of these subjects with sensitivity. You’ll also learn:

– How health communicators can help turn the tide on vaccine hesitancy
– What palliative care is (and isn’t) and how to write about it clearly
– How to use patient stories to connect with vulnerable audiences

 

Interested in healthcare? Check out this GovWhitePapers blog post! You can also find healthcare events on our sister site, GovEvents.